Artificial Intelligence, Blog, SEO, Strategy

SEO Blindspot? Join Us as We Become Experts in No Time!

Posted by christopher on

SEO Blindspot? Join Us as We Become Experts in No Time!

If SEO feels like a mystery, you’re not alone.  Most business owners know SEO is crucial but often push it to the back burner because running a business comes with an ever-growing list of tasks.  I’ve seen countless postings for marketing folks with expertise in SEO?  From what I can tell most of the people hiring have no idea what that entails. The good news? You can beef up your SEO expertise yourself and save the large expense of hiring or outsourcing.
In this multi-part series, I’ll walk you through SEO strategies tailored specifically for small businesses. I’ll use my own Videography business. Forever Lucky Films as the case study. With fewer people getting married I can’t rely on word of mouth as much as in the past and SEO will need to make up the difference more than ever.  It’ll be a fun experiment and one I hope we can replicate. 
By the end of this series, you’ll have a solid understanding and it will boost your business. We’re starting with the basics and will work up to more advanced strategies, but nothing too crazy. For most of it, we’ll use AI tools to make SEO feel less overwhelming.

What to Expect

We’ll follow a structured approach to SEO, building your expertise step by step. Here’s the roadmap:

1. Following SEO Best Practices

  • Tools: Surfer SEO, Clearscope, Yoast SEO
  • Why First: Laying a strong foundation is critical. Before jumping into more complex strategies, understanding and applying SEO basics is essential. These tools ensure you’re following best practices from the start measuring and recommending improvements.

2. Structuring Content for Google

  • Tools: ChatGPT, Jasper AI
  • Why Second: Once we cover the basics, structuring your content properly is key to increasing visibility. There is a reason why recipes n the internet begin with stories about grandma.  The structure of how you write is as important as what you write.

3. Creating Detailed Content Outlines

  • Tools: ChatGPT, Content AI Tools
  • Why Next: A well-organized outline ensures that your content is SEO-friendly before you even start writing. With AI’s help, you’ll optimize content creation to maximize your SEO results.  Create a GPT to use that you can plug your content into the GPT that will output the optimal structure for your page.

4. Using AI Prompts for Content Creation

  • Tools: ChatGPT, Jasper, Writesonic
  • Why Here: With the structure in place, AI tools can help you write blog posts. Write better product descriptions, and service pages effortlessly.  No more writer’s block!

5. Previewing Content for SEO

  • Tools: Yoast SEO, SEMrush, RankMath
  • Why Next: After generating content, the tools allow you to preview and tweak it for better performance. Learn how to make adjustments based on the data.

6. Optimizing Images for SEO

  • Tools: TinyPNG, Adobe Sensei
  • Why Here: Did you know images can make or break your website’s performance. Ensuring you compress images and add alt text will improve your rankings and load times.

This is only the first 6 steps.  I believe we’ll have up to 18.  We’ll explore advanced SEO strategies like backlink building, retargeting visitors, and even how to spy on competitors.

One Thing You Can Do Today to Check Your SEO Health

Let’s begin with an easy, actionable step to check your website’s SEO health. Go to  Google Search Console—it’s a free tool that shows how your website performs in search results. Here’s what to do:

  • Check Your Coverage Report: This shows if Google is indexing your pages. If a page isn’t indexed, it won’t appear in search results, meaning no traffic!
  • Look at Search Queries: See what keywords are leading people to your site and which pages perform well.
  • Review Core Web Vitals: This is all about how fast your site loads and whether it’s mobile-friendly—both crucial ranking factors.

If you want to know what something means.  Message us here or import the results into ChatGPT and see what it can tell you.

Stay tuned for our next topic: Following SEO Best Practices—where we’ll lean on AI tools to simplify the process and ensure everything’s running smoothly!

If you’d like me to take a lot at your existing SEO and all that entails I am ready!  Visit my consulting page and let’s partner up.

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