Three reasons your big plans might fail (a quick riff before vacation) One: Those goals? Too big. Too bold. Too unlikely. You’re relying on luck, hoping for a miracle. Time to reset expectations. Aim lower or try something new. Two: Your vision is sound but the timeline’s off. More grit, more patience – that’s the…
Category: Strategy
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Why can I Market for Others but Struggle to Market Myself
As a marketer, I know how to create compelling campaigns that highlight the value of a product, service or company. But when it comes to marketing myself – whether to land a new job or sell my own book – things get trickier. I’ve worked in marketing across various industries, from casinos to the army….
Turning One-Time Clients into Recurring Revenue: Leveraging Venue Partnerships
Working in the wedding industry is rewarding in fun. Wedding photographer is often on the top ten lists of happy jobs. The marketing piece is the part many photographers and videographers like me despise. The big downside to working in the wedding industry is your typical client will only get one chance to pay you. …
Claude 2 vs ChatGPT – How Anthropic’s New AI Writing Assistant Stacks Up
Hey folks, say hello to Claude 2, the newest contender in the arena of Artificial Intelligence! Brought to you by Anthropic AI, this shiny toy promises to give the heavyweights like ChatGPT and Microsoft Bing AI a run for their money. But does it pack the punch we are looking for? Every day, a new…
Strategies for Small Businesses to Thrive in Vermont: Navigating a Unique Market
Last week, I wrote about trying not to fool ourselves into believing Vermont, specifically Burlington and its surrounding area is more populous than it actually is. That doesn’t mean you shouldn’t start your business but its unique demographic and economic landscape requires a nuanced understanding of the local market and a strategy tailored to its…
Photoshop Generative: The Biggest Evolution in Photography Since Digitalization
Fashion and politics blur the lines. Do you want a larger crowd at your candidate’s campaign stop? You can do it in seconds, and upload it in near real-time. This is something Photoshop was always capable of but ramp it up by a factor of 20 and that’s what this is.
Two-Year Experience With My Tesla Model Y: Pros, Cons, and Comparisons
I’ve been driving my Tesla Y for two years and one month now. Since taking delivery on June 10th, 2021, I have logged about 50,000 miles. Sticking to just the run-down of essential facts, here’s what I’ve gathered: I’ve saved around five thousand dollars in gas due to charging it at home mostly. Tesla Y…
Thriving in Unique Landscapes: A Guide for Small Businesses in Burlington, Vermont
The fallacy of Burlington’s population density lies in the misguided belief that it can replicate the business dynamics of more densely populated areas. The reality is that Burlington’s population density, while lower than that of comparable cities in New Jersey and Massachusetts, offers its unique set of opportunities and challenges.